About Jordan Long

Enterprise Solutions & Services Leader

I'm an enterprise solutions and services leader working across organic growth, AI, marketing technology, and analytics. At my core, I'm an optimizer. I like finding high-leverage solutions to complex problems, and I bring that mindset to everything I build: strategy, service delivery, technology, and teams.

What I Do Now

I'm currently Head of Consulting, North America at Botify, where I lead a growing team of senior consultants working with Fortune 500 enterprises. My work sits at the crossroads of client demand, SaaS services strategy, marketing technology, analytics, AI, and organic growth. I build service packages, delivery frameworks, and custom solutions that help enterprise clients get more value from technology while creating scalable consulting ARR.

Perspective

On the Future of Search

Search used to be simple to define. Someone typed a query, scanned results, clicked a link. That world still exists, but it's no longer the whole story.

Discovery now happens across search engines, AI interfaces, marketplaces, social platforms, and recommendation systems. Some create a click, and some shape a decision that never shows up in analytics at all.

The work is no longer just about ranking. It's about being understood, trusted, and surfaced wherever decisions are being made. Content and technical foundations still matter, but they now sit inside a bigger operating system: structured data, product information, analytics, automation, and the marketing technology stack that connects all of it.

Search isn't going away. It's becoming more pervasive, less visible, and more consequential. The companies that adapt won't be chasing every new label. They'll be building the systems, measurement, and teams to compete in the way discovery actually works now.

How I Work

Balance strategy with iteration

Big strategic swings drive the most value, but real growth is often the sum of many smaller efforts. I test, tweak, and adjust constantly.

Define value first

Strategy without a clear definition of success is just activity.

Listen before building

Understanding the people and constraints around me is how I figure out what will actually work.

Systems over checklists

The best results come from scalable, programmatic thinking rooted in specific user problems.

A Project I'm Proud Of

One of the most formative projects of my career was building a financial advisor search network for a fintech company from the ground up. I worked directly with the dev team on the CMS, designed the entire front-end UI in Figma, architected the SEO strategy, and directed all content creation. It eventually became a meaningful driver of the company's user acquisition and organic growth.

That project taught me what it actually takes to launch a product. The full picture, from data architecture to user experience to content strategy. I learned Figma. I got deep into CMS design. And it gave me a systems-level view of organic growth that I've carried into every enterprise engagement since.

Beyond Work

Outside of work I'm based in Portland, Oregon with my wife and daughter. My biggest personal obsession is fitness. I've built a gym in my garage and design my own training programs, optimizing toward goals like functional strength, athleticism, and body composition. I did competitive powerlifting for about four years, and I approach training the same way I approach work: find the system, test it, improve it.