About Jordan Long

SEO, AI Search & Organic Growth Strategist

I'm an SEO and organic growth strategist who's spent over a decade at the intersection of data, product, and engineering. I got into this field straight out of college because I loved analytics, and I never left because the problems never stopped being interesting. At my core, I'm an optimizer. I like finding simple, high-leverage solutions to complex problems, and I try to bring that same mindset to everything I work on.

What I Do Now

I'm currently Head of Consulting, North America at Botify, where I lead a growing team of senior consultants working with Fortune 500 enterprises on technical SEO, AI search strategy, and organic growth. My work sits at the crossroads of engineering, marketing, and executive strategy, translating complex technical challenges into scalable, measurable outcomes.

Perspective

On the Future of Search

Search is evolving into something harder to measure from the outside. There are more touchpoints than ever, more platforms, and more mediums through which a brand can be found or mentioned in a way that influences a decision. A person might start their journey in an AI chat, get a recommendation, and go directly to a brand site to purchase - that's organic influence with a direct conversion. And for referrals from an AI chat interface, a journey that may have taken 10 organic clicks before a purchase decision was made before now only results in 1 referral session.

I keep it simple conceptually: people need to find things, and businesses need to be findable. Content matters more than ever, but it's more nuanced now. Technical SEO is critical for bot optimization. Product and content feed optimization are becoming central. As professionals, we have to use AI to scale ourselves, automate the redundant, move faster, and think bigger.

It's a fascinating time to be in this field. There's real pressure to stay ahead, but also a lot of opportunity for people who stay curious and keep things grounded in real value.

How I Work

Balance strategy with iteration

Big strategic swings drive the most value, but real growth is often the sum of many smaller efforts. I test, tweak, and adjust constantly.

Define value first

Strategy without a clear definition of success is just activity.

Listen before building

Understanding the people and constraints around me is how I figure out what will actually work.

Systems over checklists

The best results come from scalable, programmatic thinking rooted in specific user problems.

A Project I'm Proud Of

One of the most formative projects of my career was building a financial advisor search network for a fintech company from the ground up. I worked directly with the dev team on the CMS, designed the entire front-end UI in Figma, architected the SEO strategy, and directed all content creation. It eventually became a meaningful driver of the company's user acquisition and organic growth.

That project taught me what it actually takes to launch a product. The full picture, from data architecture to user experience to content strategy. I learned Figma. I got deep into CMS design. And it gave me a systems-level view of organic growth that I've carried into every enterprise engagement since.

Beyond Work

Outside of work I'm based in Portland, Oregon with my wife and daughter. My biggest personal obsession is fitness. I've built a gym in my garage and design my own training programs, optimizing toward goals like functional strength, athleticism, and body composition. I did competitive powerlifting for about four years, and I approach training the same way I approach work: find the system, test it, improve it.